Baja Modern Mexican
TYPE
Brand Identity, Website & Art Direction
STUDIO
PLAYGROUND®
ROLE
Designer
YEAR
2019
CREDITS
Website Build by Relab Studios
Photography by Judit Losh
Copywriting by Olivia Finlayson
Baja is life at ease. It’s the scent of hard-to-find spices, the aroma of prime cuts grilling in all their glory, plates heaped with the charred, juicy and traditional with a whack of the unexpected – and fresh seafood for days. Life full-flavoured and hyper-coloured, with lashings of lime. Welcome to Baja—Brisbane’s newest SoCal Mexican eatery in the heart of Fortitude Valley.
bajamodernmexican.com.au
Inspired by their fresh flavours, colourful ingredients and good times, we created a brand for Baja that announces their appetite for adventure. Through a bold logo mark, playful messaging, animating icons and a vibrant seasonal colour palette, we helped bring Baja and its combination of culture and taste to life.
